By industry
Different rooms. Same problem.
Every sector has its own blockers and its own hard nos. Find yours, then start with the audit.
What we hear
- Nobody knows we exist
- We get attention but not revenue
- We're inconsistent, output stops and starts
- We sound like everyone else in our category
Lines we hold
No family on cameraNo alcohol or gambling brandsNo dance / trend formats
What we hear
- People know us but don't understand what we do
- We're understood but not respected
- We get attention but not revenue
- We sound like everyone else in our category
Lines we hold
No politicsNo competitor call-outsNo personal finances disclosed
What we hear
- We get attention but not revenue
- We're understood but not respected
- We're inconsistent, output stops and starts
- We sound like everyone else in our category
Lines we hold
No family on cameraNo dance / trend formatsNo personal finances disclosed
What we hear
- We sound like everyone else in our category
- We're understood but not respected
- We're inconsistent, output stops and starts
- We get attention but not revenue
Lines we hold
No politicsNo religionNo confrontational commentary
What we hear
- People know us but don't understand what we do
- Nobody knows we exist
- We get attention but not revenue
- We sound like everyone else in our category
Lines we hold
No competitor call-outsNo dance / trend formatsNo politics
What we hear
- Patients don't find us online
- Content feels too clinical or cold
- Can't discuss expertise without sounding like an ad
- Competing with hospital chains' marketing budgets
Lines we hold
Won't compromise patient privacy or confidentialityWon't make unverified medical claimsWon't do fear-based marketing tactics
What we hear
- Clients can't tell our firm apart from any other
- Expertise is hard to show without breaching confidentiality
- Referrals dry up outside our existing network
- We win the meeting but lose on perceived value
Lines we hold
Won't disclose client or matter detailsWon't give legal advice in public contentWon't breach bar council advertising rules