Founder
I Ran The Experiment First. The Company Came After.
Shubham Raheja · 27 July 2026 · 3 min
Volume is the cheapest thing you can buy. I know that because I spent a year proving it the hard way, on myself, before FlintPop existed as a company at all.
The account runs on a username I made up when I was fourteen, mashing a keyboard like I was playing drums. People told me to my face it was a bad idea. One ex-boss, entirely serious: “what the fuck is that username, dude? I almost blocked you.” I kept it, because I wanted to know if a strange handle could survive an algorithm that supposedly only rewards the optimised.
No daily posting. No trends. One lens, F1 read through business and economics, held obsessively for a year. Here is what the 60-day peak actually returned.
@akkaasd · 16 Jan to 17 Mar 2026 · no media budget
1.6M
Reel views
596K
Accounts reached
40K
Shares
12K
Saves
196K
Likes
66
Reels published
Reach against audience size
42x
Cold discovery, not an audience talking to itself. Every view earned in the first three seconds.
Shares · 40,000
The only metric I fully trust. Nobody shares to be polite. A share says: you need to see this too.
Saves · 12,000
Intent to return. Useful, but quieter. A save is a promise to yourself, not a recommendation.
Output · 66 reels in 60 days
One argument per reel, one belief underneath all of them. Range in the topic, never in the thesis.
Shares are the metric I actually trust, because nobody shares something to be polite.
That is the whole thesis FlintPop was built on. “We don't believe in posting five times a week” was not written in a strategy meeting. It is the conclusion a year of data handed me.
How it ran
Year zero
A username nobody would sign off on, kept on purpose.
12 months
One lens, one belief: most F1 storylines are business decisions in costume.
60 days
596K reached, 40K shares, zero spend.
After
FlintPop, built on the thing the data already proved.
When I tell a client their strategist can write a deck they cannot execute, or their creator can shoot something beautiful that misunderstands the business, I am not reciting a framework. I watched it on my own account, months before FlintPop was a name on a card.
The experiment came first. The company was just what happened once I had proof. So: what is the one true, sharp thing you are actually trying to say? Everything else is noise with good production value.
- Shubham Raheja
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